Digital Marketing Trends of 2021 — Voice Search And Smart Chats

Inventivhub
3 min readSep 20, 2020

New marketing techniques are born when new technologies establish their presence among a large audience.

Digital marketing trends of 2021 give you a clear cut picture of how voice search and Smart chats become more important in developing new SEO/SMM strategies.

Amazon Alexa has become the new pet doll kids demand from their parents, so the way of searching changed from written to verbal.

Digital marketing Content writers have to adapt with new verbal searching terms to lead their stuff in search results.

Digital marketing companies in kerala, will always respond to the new audience trends and secure a good place in marketing competition.

Digital Marketing Trends of 2021

  • Voice Search
  • Smart Chats
  • Micro Moments
  • VR Marketing
  • Live Videos
  • Browser Push Notifications

Future Era of Voice Search

People are more interested in the voice messaging facility of whatsapp, the most popular instant messaging app. Digital

Marketing experts say that by 2020 almost 50% queries will be voice based.

When Apple Siri, Google Search Assistant, Amazon’s Alexa, Apple Homepod, Google Home, Microsoft Cortana all give immediate voice search results digital marketers must use a more natural language content SEO.

SEO analysts should focus more on long Tail keywords, in voice search a user may request information about time, price, location and other details which sound heavy for written queries.

Digital Marketing companies have to identify most using voice search keywords and plan strategies in that way also in upcoming years.

Smarter Chat Bot Service

Chat bots are a major means of communication in customer service. According to a survey 45% end users prefer to use chat bots which provide a real time reply.

When a customer asks questions via chat bot service, the dedicated team will sort out the query and lead them to accurate solutions which build more trust and goodwill.

As part of digital marketing, integrating chat Bots on a website will improve customer experience and engage more audience.

Adding a Business Whatsapp button eases customers to personally interact and get results from the designated person of a business or service provider.

Sea of Opportunities and Possibilities

Digital marketing is a sea of opportunities and possibilities when audiences fall in love with new technologies and applications.

Micro moments,Virtual Reality Marketing, Live videos and browser push notification are also successful digital marketing trends of year 2021.

As Albert Einstein said ,” Imagination is more important than knowledge. For knowledge is limited,imagination embraces the entire world, stimulating progress, giving birth to evolution”.

Digital Marketing Professionals expand your shore of imagination and use knowledge to explore more opportunities and possibilities of business ROI.

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Inventivhub
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The Inventiv Hub is a full service digital agency in Kerala, India.