Interesting Stats and Facts of Voice Search in 2021

Voice messages are always the comfort zone of WhatsApp, where you can send and receive messages through voice notes without paragraphs of writing.

As the same way, when Google introduced its voice search feature in 2011, it gained sudden popularity for the comfort it offers on Google searches.

There are many fascinating facts and statistics about the voice search feature that we are here to unravel before your eyes.

First, let us dive deeper into the general introduction of voice search.

What is Voice Search?

Voice search is this technological advancement advocated for the users to verbally ask their question or queries on internet searches, websites and applications.

Immediately after the voice search query through smartphones or tablets or desktop computers, search engines return with the necessary information and organic results.

Search engine marketing has undertaken a varying turn with the introduction of voice searches as the conventional SEO tips won’t work well on voice searches.

One must optimize their websites and contents for voice search SEO.

Top 5 Voice Search Devices

Google Nest

Previously named as Google Home, is the latest model of smart speakers developed by Google. Google Nest enables users to interact with internet services through voice command, with the help of Google Assistant, the virtual assistant of Google.

Amazon Alexa

Ever trending Amazon Alexa is a virtual assistant developed by Amazon eCommerce website, first incorporated in Amazon Echo smart speakers.

Voice interaction, music playback, alarms, streaming podcasts, playing audiobooks, providing the latest news etc. comes within the properties of Alexa.

Google Assistant

Google Assistant with the advanced technology of facilitating two-way conversations, is an artificial intelligence-powered virtual assistant of Google.

Google Assistant is available on mobile phones and smart home devices. Even though the natural voice is primarily used by the searchers, keyboard input is also supported by Google Assistant.


Siri is the virtual assistant developed by Apple company for their smart devices such as iOS, iPadOS, watchOS, macOS, and tvOS operating systems.

Siri processes voice commands and comes up with search results and recommendations through a natural-language user interface.

Microsoft Cortana

Cortana developed by Microsoft is available in English, Portuguese, French, German, Italian, Spanish, Chinese, and Japanese language editions, depending on the software and geographic location of operation.

Cortana works well with Bing search engine as it is the default search engine of Microsoft.

Top 10 Voice Search Stats and Facts 2021

About 31% of smartphone users utilize voice search technology at least once in a week (Source: Statista)

Smartphone users are trending with the new voice search devices and would like to purchase one in any time in future.

Almost 72% of people got comfortable with voice searches that it had turned out to be a part of their lives.

55% of teenagers are using voice search daily (Source: Mobile Marketer)

Out of the teenagers out there around 55% per cent are excited in using this advanced technology making them tech-savvies.

A survey that found that Mobile users (most commonly teenagers) are 3 times more likely to use voice search. Mobile voice searches come with the pattern of:

  • 31% — smart home commands
  • 30% — online shopping
  • 17% — food orders
  • 16% — flight & hotel research.

By the year 2021, 50% of searches will be received as voice searchers (Source: ComScore)

One of the most frequently seen statistics relating to voice searches that came from Comscore makes a prediction for voice searches in conquering direct half of all searches across the globe.

Studies say that the average length of a voice search is roughly 29 words, which might include long and short keywords.

About 43% of voice-enabled device searches make use of this voice searching technology for shopping. (Source: DialogTech)

By 2022, voice searches for all shopping needs will have a huge turn around into a $40 billion industry.

52% of voice searchers looking for shopping items want to hear about the offers, deals, sales and promotions of their favourite brands.

Moreover, some of the major eCommerce websites like Amazon have a search assistant of their own, Alexa, exclusively designed for their customers to enjoy an exceptional shopping experience.

General % of people using smart voice devices

  • 45% smart speaker users prefer Siri
  • 35% of people used Google Now
  • 27% favoured Microsoft’s Cortana
  • 10% voted for Amazon Echo or Alexa

(Source: AYTM)

52.8% of people use voice searches while driving (Source: Think With Google)

It is rather hard to type while driving, you will have to hit the breaks to search for something.

Thus, it is convenient and comfortable to use voice searches and more than half of users recognized the capability of voice searches in times like this.

Other statistics stated that:

  • 7.5% of people use it while watching TV
  • 7.4% of people use voice searches while working
  • 2.3% of people start a search in the bathroom
  • 0.2% of people use voice searches in bed

According to Google Reports, 20% of all Mobile Searches are constituted by Voice Searches. (Source: Brafton)

What do these statistics mean? It roughly translates that one-fifth of Google searches from mobile devices already come as voice searches.

It is not long till the statistics become a 50–50 or even above, so time has come for you to optimize your websites and contents for voice searches.

Now the voice search results statistics say:

  • 36.4% of voice search results come from pages that use the schema as part of their strategies.
  • 40.7% of all voice search answers are displayed in featured snippets, the small text boxes that appear above the organic search results to accurately answer the searcher’s query.

8 billion people will be using digital assistants by 2023 (Source: Statista)

Reports say that at present 3.5 billion people are using voice-activated searches and virtual assistants, which is rather close to half of the world’s whole population.

That is really huge, indeed! And predictions speculate that the number would keep rising in the future with an approximate number of 5 billion in 2021, 6.4 billion in 2022 and 8 big-billion by the year 2023.

The smart speaker market is expected to hit $35.5 billion by 2025
(Source: Statista)

This prediction is solely based on the average growth of smart speaker sales in the previous years.

That is, the global smart speaker market hit a value of $11.9 billion in the year 2019. By the very next year 2020, the compound annual growth rate of the smart speaker was increased by 17.1%.

Still, Amazon has a rising demand for smart speakers which might result in the predicted numbers or more by 2025.

61% of smart speaker users find the device most useful when their hands/vision are occupied with something or the other. (Source: SEM Rush)

Voice searches that help people to get their jobs done, at the same time, serve to inform them with search results, make them the most convenient and efficient search method ever invented.

Getting faster results is one of the top reasons why 30% of users prefer voice searches.

Whereas, 24% of users find difficulty in typing the queries and presenting them before the search engines and 12% of users utilize voice searches to avoid confusing menus.

Whatever be the reason, as long as voice searches help people to multitask between various duties, smart speakers will gain accelerating popularity in the future.

Basic Difference Between Voice Search and Web Search

The most basic difference between the two would be the content of the search.

Voice Searches are:

  • Conversational
  • Natural
  • Consist of Longer Sentences
  • Demands a straightforward answer to the clear question asked.
  • Eg: Google, Which is the cheapest car in the world?

Web Searches are:

  • Very Short and to the point
  • Focus on Keywords
  • Leave search engines to decide the user intent
  • Provides many results closely associated with keywords and the user must go through one after the other.

How to Optimize Your Websites for Voice Search?

  • Use Natural, Conversational Tone for better visibility in voice search results.
  • Focus on User Intent, that is, try to understand user intent.
  • Provide Contextual Answers as conversational questions often come within a context.
  • Use Longer Tail Keyword or Phrases to reach the audience.

With the rising popularity of voice searches, it is important that you understand the ways to optimize your websites accordingly.

Otherwise, if the next Google Algorithm comes in favour of voice search-friendly websites, you would be in big trouble.

Go through the statistics again, understand the worth and start investing in voice search optimization strategies.




The Inventiv Hub is a full service digital agency in Kerala, India.

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The Inventiv Hub is a full service digital agency in Kerala, India.

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