SEO Checklist 2021 : Secret Behind The Success Of Top Digital Marketing Companies in Kerala

Inventivhub
4 min readSep 14, 2020

Following a checklist makes you reach your SEO goals quicker by saving time allowing you to do more tasks systematically.

SEO experts of the best digital marketing companies in kerala believe that successful companies should keep an SEO checklist and get it completed with white hat techniques.

Search Engine Optimisation
SEO

Which are the types of checklists a professional digital marketing team can follow?

SEO checklist 2021 : Types

SEO Checklist
  1. Keyword Research Checklist
  2. SEO Basic Checklist
  3. On — Page SEO Checklist
  4. Technical SEO Checklist
  5. Link Building Checklist
  6. Content Checklist

In life and business we cannot implement everything on the checklist, but keeping them will refresh our mind to fulfill the task at any time possible.

SEO checklist 2020 could place your website to a higher ranking in organic search.

Digital Marketing

Keyword Research Checklist

Foundation of SEO is keyword research, so here are some of the good checklists you can follow in keyword research

  • With the help of Google suggest find Long Tail Keywords
  • Choose the best keywords using Keyword Planner
  • Identify question keywords and low competition keywords
  • Surf on online communities like quora, reddit and other online forums to research on most demanded keywords

SEO Basic Checklist

Digital marketing agencies in Kerala trained their SEO team to use various SEO tools and plugins which can make the SEO process accurate with high standards.

Some of the basic SEO checklists are:

  • Setup Google Search console and Google Analytics
  • Install webmaster tools
  • If you have wordpress website, install SEO plugins like Yoast SEO

SEO plugins like Yoast SEO helps to easily optimize your website and search engine to rank your pages faster.

The user interface of Yoast SEO is much easier than compared to applying basic SEO features without any SEO plugins.

On Page SEO Checklist

Digital Marketing

The checklist is so lengthy as you can do many things in On Page SEO, here we look into the common On Page SEO Checklist we can follow to optimize our website.

  • Try to include your keyword in URL
  • If possible choose a short URL
  • Load your Keyword in Title Tag
  • Include Title Tag modifiers
  • Apply H1,H2 or H3 tag for Keywords
  • Introduce Keyword within first 150 words
  • Optimize Images with proper tags
  • Get the benefit of synonyms and LSI(Latent Semantic Indexing) Keywords
  • Build External and Internal Links

Technical SEO Checklist

Technical SEO

Technical issues can affect search ranking. Here are the common technical SEO checklists

  • Identify Crawl Errors
  • Research How Google views your page using fetch as google option in crawl menu of google search console
  • Fix broken links and make sure the website is mobile device friendly
  • Increase website loading speed and secure with HTTPS

Link Building Checklist

Link building is one of the top 3 ranking signals in Google search. Here are the link building checklist you can follow

  • Guest Posting
  • Mention Influencers in your Blog Posting
  • Become a podcast guest
  • Reverse competitor backlinks
  • Use tools like Ahrefs Link Explorer and to analyse backlinks

Content Checklist

Content Marketing
  • Focus on content formats that are trending now
  • Include Multimedia content
  • Cover the topic in depth with maximum readability
  • Use Skyscraper Technique in creating amazing contents

The more you focus on SEO , you can add many points to your SEO checklists. Analysing click through rate, identifying duplicate contents, monitoring various case studies also helps to improve SEO ranking.

“Two roads diverged in a wood, and

I took the one less traveled by,

And that has made all the difference”

As an SEO analyst, I took the less traveled roads in SEO and made the difference.

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Inventivhub
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The Inventiv Hub is a full service digital agency in Kerala, India.